Marketing manager from Helsinki, FinlandJukka Helin I love web, wine and my beautiful girlfriend Slogan: if you doubt it, do it Online marketingJukka Helin*MarketingBackground in publishingMarketing enhances the product If you doubt it, do it!Expert in writingand editingspeak fluent spanish and of course english, swedish and finnishsome pythonI train Taekwon-do and do different kinds of sports, all flawors Because I can, is why I have to admit, that writingthese texts, indeed makes me feel a bit like a tax office worker, I hope, that they have more meaningOnline marketing in their work. This lorem ipsum, is kind of dadaisticWebdesign Especially when you've noticed how little after all you'veMarketing answers to salesOnline marketingbeen able to change. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna MARKETING*TYPO aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea Graphicdesign eirmod tempor invidunt ut Marketing as function is responsible to sales.accusam et Stet clita kasd gubergren justo duo Marketing et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut Development labore My principle I believe the purpose of marketing is to enhance the product. Otherwise marketing is useless.invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie Jukka Helin*TYPO consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto vulputate velit esse vulputate velit esse qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla Typography . Lorem ipsum Stet clita kasd gubergren, sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi consetetur sadipscingenim ad minim veniam, quis Jukka*Helin nostrud exerci tation ullamcorper. accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. At eum iriure dolor vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, Webdesign sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, eirmod tempor invidunt ut If you doubt it do it! Jukka Helin*E-commerce consetetur vulputate velit esse elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, Stet clita kasd gubergrenI believe that the pleasure of working is more important than the price of achievingStet clita kasd gubergren, elitr, sed diam nonumy eirmod tempor invidunt ut Development labore et dolore magnaThe role of marketing is to enhance the product. Marketing is responsible to sales If you doubt it, do it! aliquyam erat, sed diam voluptua. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie Marketing*Jukka Helin. sed diam voluptua. Duis autem vel eum iriure dolor suscipit lobortis nisl ut aliquip ex ea commodo consequat. 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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata Stet clita kasd gubergren sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem Marketing*Jukka Helin ipsum dolor sit amet. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. 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Case: Company identity and concept design
January 10th, 2010 - by: Jukka Helin
Posted in the Category: Avoine, Case
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We started to develop the identity and appearance for our new company Avoine. The work started from scratch and we only had two months before the launch.
We started searching for a good design agency able to help us out against a tight dead line. After a short but intensive search period, we concluded that the guys at Werklig we’re up to the task. And right we were, they did an impeccaple job.
With the agency we started to draft out the company identity and a visual look to go with it. Avoine provides web services and membership solutions to the biggest associations and unions in Finland; that’s a sector where values are in the core of existence. And the new identity had to reflect the value-centric and devoted people working for the new company.
So the discussion started, and we recognized the most important values to identify the new company. Openness and the desire to enter a dialog with our customers rose above the rest. To succeed in the dialog, we had to focus on the needs of the customers instead of our own offering. That simple understanding became the core of the company identity and all its appearance: web site, marketing methods, ways of communicating; the lot.
There is more to come on how we bring to life the company identity, but I’ll give some insight here on the web site concept.
Doing the concept design for avoine.fi
The company launch was in 1st of January 2010, and I started to draft out the concept with Antti Peisa in the beginning of December. So there wasn’t much time to play around; but we weren’t gonna be satisfied with “good enough”.
In short, we wanted to do something totally different from the usual company pages that list the products and services of the company. Not like there’s necessarily something wrong with that approach, but we felt that it just isn’t a good way to fulfill our devotion to openness and dialog. So we came up with a simple and beautiful way of listing our offerings.
The concept
Instead of talking about products and services we designed a front page call to action navigation that lists with one word the most frequent questions our customers have, when they approach us. The words lead to a landing page that provides an answer to that question or problem, topped of with a customer case to clarify. Only under these landing pages can you find the products and services that we provide. And even then; we do not speak of the products as they were important in themselves. Their value springs from the value that they can offer the customer, and that is made clear in the presentations as well.
In addition, we wanted to show that we’re serious about openness and dialog. So we put on the front page a feed from our customers sites showing the relevant news in the field.
After the initial concept we proceeded with the layout. Werklig gave us good instructions on how to build the visuals; so we called our web designer Viljami Salminen from Optinet to bring the web site to life. Viljami only had couple of days to design and program the site, and he did superior work.
There’s more to come, and I’ll post it here in due time. In the meanwhile go and enjoy the site: www.avoine.fi
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