Marketing manager from Helsinki, FinlandJukka Helin I love web, wine and my beautiful girlfriend Slogan: if you doubt it, do it Online marketingJukka Helin*MarketingBackground in publishingMarketing enhances the product If you doubt it, do it!Expert in writingand editingspeak fluent spanish and of course english, swedish and finnishsome pythonI train Taekwon-do and do different kinds of sports, all flawors Because I can, is why I have to admit, that writingthese texts, indeed makes me feel a bit like a tax office worker, I hope, that they have more meaningOnline marketing in their work. This lorem ipsum, is kind of dadaisticWebdesign Especially when you've noticed how little after all you'veMarketing answers to salesOnline marketingbeen able to change. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna MARKETING*TYPO aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea Graphicdesign eirmod tempor invidunt ut Marketing as function is responsible to sales.accusam et Stet clita kasd gubergren justo duo Marketing et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut Development labore My principle I believe the purpose of marketing is to enhance the product. Otherwise marketing is useless.invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie Jukka Helin*TYPO consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto vulputate velit esse vulputate velit esse qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla Typography . Lorem ipsum Stet clita kasd gubergren, sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi consetetur sadipscingenim ad minim veniam, quis Jukka*Helin nostrud exerci tation ullamcorper. accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. At eum iriure dolor vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, Webdesign sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, eirmod tempor invidunt ut If you doubt it do it! Jukka Helin*E-commerce consetetur vulputate velit esse elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, Stet clita kasd gubergrenI believe that the pleasure of working is more important than the price of achievingStet clita kasd gubergren, elitr, sed diam nonumy eirmod tempor invidunt ut Development labore et dolore magnaThe role of marketing is to enhance the product. Marketing is responsible to sales If you doubt it, do it! aliquyam erat, sed diam voluptua. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie Marketing*Jukka Helin. sed diam voluptua. Duis autem vel eum iriure dolor suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum Graphicdesign at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing invidunt, sed diam nonumy eirmod tempor invidunt ut Development labore et dolore magna aliquyam erat, sed diam voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie Jukka Helin*Marketing. delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum Stet clita kasd gubergren soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat consetetur sadipscing facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata Stet clita kasd gubergren sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem Marketing*Jukka Helin ipsum dolor sit amet. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. 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Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, Stet clita kasd gubergren sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, Jukka Helin*Marketingconsetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. 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Organisational communications in 2010s

April 11th, 2010 - by: Jukka Helin

Organisational communications in 2010s Posted in the Category: Communications and PR, social media

2 Comments »

I originally wrote this in Finnish here, but thought it´d be nice to share it here as well. This piece is about my insights to the change in PR and communications caused by the more social and open communications environment ie. social media.

Evolution of organizational e-communications

The evolution of web powered organisational communications in the last 20 years can be summed up in the following.

1995-
Communications officers collected the contents for web publishing from the experts within the organization and gave them to the programmer, who turned the content into html and updated the web page.

2000-
Welcome the content management systems that gave the communications experts the power to publish web sites themselves. Still communications stayed centralized.

2010-
Welcome open forums, where the experts themselves participate and interact with their respective audiences. Organisational communications becomes dispersed and more open.

From centralized to dispersed

Organizational communications is no longer centralized. More and more employees find themselves taking part in professional discussions in open or semi-open forums. This dispersed communications creates numerous small streams that create the big river of organizational communications.

It’s obvious organizations are no longer in the position, where they can singlehandedly control their public image. Brands belong to the consumers and public image is defined outside the PR departments direct sphere of influence.

This is something that Nestlé learnt well during their latest PR accident, this time on Facebook.

Communicators turn to consultants

The slide from centralized to dispersed changes profoundly the role of communications personnel. Fragmentation creates the need for education and encouragement; communications officers need to become facilitators for other personnel and prepare them so that they know how to engage in the right forums, with the right attitude and the correct message.

This is the only way to control the public image of the organization in an open communications environment. And it also creates the need for the communications department to collaborate intensively with the HR.

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  1. Tweets that mention Organisational communications in 2010s -- Topsy.com
    April 12th, 2010 at 8:51 pm

    [...] This post was mentioned on Twitter by Jukka Helin. Jukka Helin said: Communications people need to become facilitators to be able to control the organisations public image http://bit.ly/9nmAQT [...]

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