Marketing manager from Helsinki, FinlandJukka Helin I love web, wine and my beautiful girlfriend Slogan: if you doubt it, do it Online marketingJukka Helin*MarketingBackground in publishingMarketing enhances the product If you doubt it, do it!Expert in writingand editingspeak fluent spanish and of course english, swedish and finnishsome pythonI train Taekwon-do and do different kinds of sports, all flawors Because I can, is why I have to admit, that writingthese texts, indeed makes me feel a bit like a tax office worker, I hope, that they have more meaningOnline marketing in their work. This lorem ipsum, is kind of dadaisticWebdesign Especially when you've noticed how little after all you'veMarketing answers to salesOnline marketingbeen able to change. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna MARKETING*TYPO aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea Graphicdesign eirmod tempor invidunt ut Marketing as function is responsible to sales.accusam et Stet clita kasd gubergren justo duo Marketing et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut Development labore My principle I believe the purpose of marketing is to enhance the product. Otherwise marketing is useless.invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie Jukka Helin*TYPO consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto vulputate velit esse vulputate velit esse qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla Typography . Lorem ipsum Stet clita kasd gubergren, sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi consetetur sadipscingenim ad minim veniam, quis Jukka*Helin nostrud exerci tation ullamcorper. accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. At eum iriure dolor vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, Webdesign sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, eirmod tempor invidunt ut If you doubt it do it! Jukka Helin*E-commerce consetetur vulputate velit esse elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, Stet clita kasd gubergrenI believe that the pleasure of working is more important than the price of achievingStet clita kasd gubergren, elitr, sed diam nonumy eirmod tempor invidunt ut Development labore et dolore magnaThe role of marketing is to enhance the product. Marketing is responsible to sales If you doubt it, do it! aliquyam erat, sed diam voluptua. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie Marketing*Jukka Helin. sed diam voluptua. Duis autem vel eum iriure dolor suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum Graphicdesign at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing invidunt, sed diam nonumy eirmod tempor invidunt ut Development labore et dolore magna aliquyam erat, sed diam voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie Jukka Helin*Marketing. delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum Stet clita kasd gubergren soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat consetetur sadipscing facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata Stet clita kasd gubergren sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem Marketing*Jukka Helin ipsum dolor sit amet. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut Development labore et dolore magna aliquyam erat, sed diam voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie Marketing*Jukka Helin. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, At accusam invidunt diam diam dolore dolores duo eirmod eos erat, et nonumy sed tempor et et invidunt justo labore Stet clita ea et gubergren, kasd magna no rebum. sanctus sea sed takimata ut vero voluptua. est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod invidunt invidunt ut labore et dolore magna aliquyam erat. Consetetur sadipscing elitr Stet clita kasd gubergren, sed diam accusam et justo duo doloresnonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod Jukka Helin*Marketingtempor invidunt ut Online labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy Marketing*Jukka Helin eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, Stet clita kasd gubergren sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, Jukka Helin*Marketingconsetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Duis autem accusam et justo duo dolores vel eum iriure dolor Marketing*Marketingin hendrerit in vulputate Stet clita kasd gubergren, esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem vulputate velit esse dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna vulputate velit esse erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in HELSINKI*TYPOvulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut FINLAND*Jukka wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Ut wisi consetetur sadipscingenim ad minim veniam, quis Jukka Helin*E-commerce nostrud exerci tation ullamcorper. accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. At eum iriure dolor vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, Marketing sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, eirmod tempor invidunt ut sed diam voluptua. Lorem ipsum dolor sit amet, Jukka Helin*Online consetetur vulputate velit esse elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur Stet clita kasd gubergren, elitr, sed diam nonumy eirmod tempor invidunt ut Development labore et dolore magna aliquyam erat, sed diam voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Duis autem vel eum iriure dolor in hendrerit in Online marketing expert from Finland molestie Jukka Helin*Marketing. sed diam voluptua. Duis autem vel eum iriure dolor suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum E-commerce at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing invidunt, sed diam nonumy eirmod tempor invidunt ut Development labore et dolore magna aliquyam erat, sed diam voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie Jukka Helin*MarketingI hope you enjoyd visiting my site, be sure to come back.
February 7th, 2010 - by: Jukka Helin
Posted in the Category: SEO
No Comments »
Read More
Searching for information is easy, just type what you wanna know in to Google and it’ll take care of the rest. But what to do, if you’re the one, who has the best knowledge about a certain topic and you want to make sure everybody gets your information instead of someone else’s?
It’s the question that starts the engines for the quite prosperous SEO industry that takes your money and converts it into better ranking on search results pages. SEO experts are useful and can help you a lot, but it doesn’t hurt to know a little about the topic yourself.
This is something I wrote a couple of years ago in my previous work at Optinet. The original was published in Finnish. In addition to translating it, I’ve shortened the article a little and added some updates. It’s really non-tech and directed for the occasional content producers, who aren’t tech-savvy and don’t know in too much detail how the internet works.
Search engines are simple
In principle search engine is really simple. It has just four parts: index, crawler, evaluator and user interface for taking input and showing results.
Index is like an inverted dictionary. It contains all the words and it knows on which sites those words appear. Example: the index contains once the word romance and under that words’ metadata is stored all the locations where romance can be found.
Crawler is a program that leaps from site to site using links and it indexes all the content it finds on the way. Crawler feeds the index with new and updated content.
Evaluator is a program full of different algorithms. It digs the index and tries to find the best answers for the question the user asks.
User interface is the search box and the results page you use when searching for information.
So all and all it’s quite simple. Put those four parts together and you’ve got yourself a search engine.
Search engines are complex
First, the index is huge. Imagine, it contains all the words in the world, in all the languages. Second, it knows all the sites that have a certain word and the cotext in which the word appears. Third, it’s not just words the indices contain, it’s also places, people, video, audio and their relations.
And fourth, the evaluator is even more complex. It’s a collection of fine tuned algorithms that measure hundreds of variables on a given site to provide the best answer for the query.
This is why search engines are complex and why you occasionally need an expert to put your rankings in order.
What you can do?
As I mentioned earlier, search engines thrive for providing best answers to your questions. When you remember that, it’s easy to get the basics right in your search engine optimatization. Try to provide the best answers, and let the search engines do the rest. If you really have the best information, search engines, and users, will find it and spread it.
How to do it?
Imagine that the search engine is like a busy reader, who has to go through a pile of newspapers to find the the most comprehensive article about climate change. What does the reader focus on? Simple: sections, headings, sub-headings and references.
The search engine does exactly the same. So you’re well off, if you’ve got the headings, titles, links and anchor texts right and understandable on the page. These are the most important things when optimizing your content; and there is a general consensus about them.
Know your audience
Finally, it’s extremely important to understand that you are not producing the content for search engines, but for the users coming to your site. Inbound links from other websites are valuable when you want to boost your site’s rank. So make sure people have a reason to link to your site, and when approriate, ask them to link.
Find out more
Interesting exclusive from Wired magazine on how Google refines it’s algorithms